Anywhere Here

The design studio of Dave Adamson

Fixtures screen on an iPhone

Premier League

Away Days app

Agency: Future Platforms
Role: User Interface Design

The Premier League is the organising body of the Barclays Premier League — the top flight football league in England — with responsibility for the competition, its rule book and other commercial rights.

Following a 10% decline in away attendances over a 5 year period, the Premier League launched a major initiative to improve the match day experience for travelling supporters. As part of this initiative, they wanted to create a native iOS and Android ‘Away Days’ app, to provide fans all the information they could possibly need when planning a trip to and attending away games.

Working with the Future Platforms (FP) team, I contributed ideas and created supporting design concepts to help win the pitch. Alongside FP’s Head of UX, and with regular input from the Premier League, I then designed the entire user interface for the app, taking inspiration from the experience of attending a game.

On launch, the app received an average of 4 out of 5 stars on the app store. Future Platforms and the Premier League were very happy with the design, and I was asked back to work on subsequent interface design updates.

Pitch concepts

  • App launch screen concept
  • Away fixtures screen concept
  • Matchday screen concept

Final screen designs

  • Club selection screen
  • Fixtures screen
  • Fixture dashboard screen
  • Stadium options screen
  • Secondary navigation screen
  • Previous fixture details screen
  • Where to section map screen
  • Where to section with item selected screen
  • Venue details screen
  • List view of venues screen
  • Offers screen
  • Offer details screen
  • Getting there screen
  • Getting there screen with city centre option expanded
  • Concepts for launch screen and app icon

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